Extensions and souvenirs | Seth’s Blog

When a manufacturer is successful, there is typically a need to increase it.

Disneyland was an extension of Disney movies. It mirrored some of the magic of the flicks, but designed anything new and beneficial as nicely. Disneyland experienced some of the Disney essence and then designed anything additive and new.

Apple did the identical issue with the Iphone in extending the brand of the Mac.

On the other hand, the new Leica observe is merely a souvenir. It’s not a better view. It’s not extra of a Leica than any of a dozen other overpriced watches could be found to be. It’s basically there to remind you that you appreciated the first. It is a memento of a feeling, not the creator.

Practically nothing mistaken with a souvenir. I’m confident Leica will make a revenue from their check out with minimal damage to the promise that the model itself makes. But make much too quite a few souvenirs and you develop into a hollow shell, squandering the opportunity to make the alter you look for.

The crappy t-shirt you bought at your most loved musician’s live performance is a memento, but they shouldn’t rely on that as their legacy or the engine of their development.

All working day, person creators have to make decisions about what they’re likely to do next. In some cases we can produce an extension. And sometimes, we make a decision to make a memento alternatively.