The Litmus Team’s Favorite Emails of September 2022

It’s that time of year—the evenings are drawing in, the temperature is dropping, and wintertime coats are getting pulled out of storage. But concern not: alongside with the cold weather arrives some warm promoting opportunities and brands are just starting to start their holiday break e mail strategies.

With summer season drawing to a close, a good deal of men and women can experience down in the dumps. Nicely, cheer your self up with a roundup of the e-mails that put a smile on our faces in September.

Paula’s Alternative

Issue Line: 3 Items to Know About Vitamin C 🧡
Preview Textual content: #3 is v. vital

The Paula’s Preference group did a good occupation of weaving a quantity of things into a one e-mail without the need of building it mind-boggling: 

1. The emoji in the topic line introduces the sense of the e mail layout.
2. The preview text helps make you want to open the e-mail to obtain out what would make amount 3 so crucial.
3. A style that superbly leverages an orange color palette, alluding to the star of this e mail demonstrate: vitamin C.

Vrbo

Subject matter Line: Your family vacation weather conditions guidebook
Preview Textual content: Your go-to climate is waiting for you and your folks

I don’t have a family vacation planned with VRBO at the moment—but this topic line did get me in that body of thoughts, and the preview text backed it up.

Through the email, they used personalization to emphasize destinations with climates equivalent to these I have gravitated to in the previous when I have booked on Vrbo, and also suggested new areas I may possibly like. I discovered they included a disclaimer “that climates had been exact at the time of electronic mail development.” While we e mail marketers know why this is, I take pleasure in that they did not enable not getting 100% actual-time facts to avert them from personalizing my message to the extent they have been able.

Kate Spade

Subject Line: Heels that want to be witnessed!
Preview Textual content: Top rated up your search with occasion year footwear.

I love this e mail from Kate Spade: not only does it combine two of my favourite things—cocktails and shoes—but it also has a superb dwell poll! I definitely like the bright vivid colours which attract the eye and motivate recipients to interact with the e-mail.

Starbucks

Subject matter Line: Remain serene, but pumpkin is back! 🎉
Preview Textual content: Breathe a deep drop sigh with the return of our traditional drinks.

 PSL season is my preferred period, so when this email landed in my inbox I was thrilled. Starbucks appreciates how beloved their pumpkin spice products are, so they definitely capitalize on how much shoppers enjoy them by generating urgency in the topic line. I also adore nearly anything slide themed, so the design and style of this email really resonates with me!

Ansen Belt & Buckle

Issue Line: Thank you for your purchase.

This is possibly one particular of the most lovely order confirmation e-mail I have obtained. It is a adorable way to personalize and make a connection between model and purchaser at the begin of the consumer journey.